360° Product Testing scientifically determines and documents the competitiveness, effectiveness, functionality, and performance of products and services.

“One good test is worth a thousand expert opinions.”                   [Wernher von Braun]

360°'s independent testing provides unbiased, reliable data needed to support claims, development, litigation, and/or marketing.

“Facts often kill a good argument..”

[Edward Deming]    

"When consumers see or hear an advertise- ment...federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence."