SERVICES - 360° Product Testing... Claim Verification & Substantiation Specialists (including Benchmarking & Comparisons)

Benchmarking | Comparison | Claims Verification & Substantiation

Independent Testing: 360° Product Testing scientifically determines and documents the competitiveness, effectiveness, functionality, and performance of products and services.

"One good test is worth a thousand expert opinions." [Wernher von Braun]

Benchmark & Compare: 360°'s independent testing provides unbiased, reliable data needed to support claims, development, litigation, and/or marketing.

"Facts often kill a good argument." [Edward Deming]

Test Claims: When consumers see or hear an advertisement...federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence.

https://www.ftc.gov/news-events/media-resources/truth-advertising

"I just had a chance to read through your report, and I am very happy with the level of detail and clarity. Excellent work, indeed."

Carnegie Hall

"I will recommend you guys far and wide."

B. Vogel, President, Supreme Brands

"The testing, professional documentation, and quick response was immensely appreciated by all. I look forward to doing business in the future..."

Gary S., Electrical Products Engineer
Stanley Works - Assembly Technologies

"We've used [360] on 2 separate occasions at different stages of a product lifecycle-if you need concrete 'human-product interface' feedback to confirm product packaging, assembly and instruction sets-[360] does an excellent and thorough job testing & proving out the good, bad & ugly"

ClosetMaid Corp.

"Great work... I am impressed."

Salim K., Codman & Shurtleff, Inc.
A Johnson & Johnson Company

"This is really excellent. Thank you, and please thank your Team for me."

Northrop Grumman / U.S. Navy

"I have been in this technology industry for over 20 years. I have had the good fortune of partnering with HP and IBM for the past 10 years. However, in working with you and your staff, your company far exceeds anybody I have ever worked with."

Ed M., CEO
LifeWorks Technology Group

360° Product Testing specializes in comparison and claims testing for marketing and/or legal support.

Click

below for related service details:

Comparative

Analysis, Consulting, Expert
- 360° Product Testing's staff represents broad and deep product expertise.
  
  Buyers, governments, litigators, manufacturers, and marketers have all called upon 360°'s expertise for analysis of, and/or consulting on products, their systems, testing, and claims.
  
  Available services range from controlled laboratory to on-site verification, testing and/or analysis, as well as providing product testing expert legal support for litigation.
  
  Click for Quote

Benchmarking
- 360°'s benchmarking service discovers the best performance being achieved from a group of products or services, and the relationship of others to that performance level.
  
  Developed information can also be used to identify deficiencies in order to achieve a competitive advantage.
  
  Benchmarking Overview Video
  
  Click for Quote

Comparison
- "Facts often kill a good argument."
  [Edward Deming]
  
  360° has the resources, experience and expertise to objectively, and precisely, compare and contrast a broad range of products and services from a host of industries.
  
  360°´s findings have been widely used for benchmarking, claim substantiation, litigation, marketing, R&D, and vendor selection.
  
  Comparison Overview Video
  
  Click for Quote

Competitive
- 360° developed test data can definitively answer pivotal questions such as...
  
  How effective is the product in delivering the promised benefit?
  
  In what ways is the product unique, superior, inferior or equivalent?
  
  Competitive / Comparative Video
  
  Click for Quote

CLAIM RESOURCES

Claims Verification & Substantiation per
the FTC and NAD

HSN & QVC Claim Substantiation
Examples

On-Package Claims Example

Product Claim Types & Needs

Experience

CLT / iHut / Product Trials
- 360° Product Testing employs proven proprietary recruitment systems to harvest reliable applicants who are unlikely to be of the usual study participant type (one who seeks to maximize earnings and free products through participation in as many studies as possible, with little interest in or intent of providing valid usage/study information).
  
  Several to many thousand applicants will be screened over a period of days to a couple of weeks in order to yield the desired sample group from the target demographic.
  
  Trials are commonly used to discover participants' perceptions and outcomes of the trialed products to include:
  
  * Appeal,
  * Effects,
  * Preferences,
  * Purchase intent,
  * Quality,
  * Satisfaction, and
  * Suggestions.
  
  Product Trials Video
  
  Reporting Tools Examples:
  
  * CLT: Recruitment Report
  * iHut: Insole Trials Questions
  * Office Equipment Questions
  
  Click for Quote

Expert Product Review
- An expert product review is where 360° uses extensive testing experience and expertise to evaluate a product or specific aspects of that product. Based on such evaluations, 360° will identify potential issues and may also recommend or prescribe related improvements.
  
  Expert reviews can be performed in tandem with product trials, where the expert review examines the root causes of issues flagged during the trials, or, where the findings and insights of the reviews are reflected in the product trial´s tasking.
  
  Properly implemented documentation, packaging, product and promotional modifications based on expert reviews, with or without product trials, leads to more usable and satisfying products, positive referrals, fewer returns, and decreased after sale support.
  
  Click for Quote

Out-Of-Box-Experience (OOBE)
- In this process, 360° employs "technically disinclined"™ participants from the product or service's intended demographic. These participants must set up and use the product for its basic purpose--just as they would at home, school or at work.
  
  Our proprietary anthropological system is designed to reflect the expected experience of 90% of the product's owners, 90% of the time.
  
  Many important refinements have resulted from this process over a wide range of products and years.
  
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Usability / Ease
- With how much ease can average users comprehend setup/ installation/ assembly and use instructions? With how much ease can they enjoy the product's benefits?
  
  Are accompanying instructions capable of quickly guiding average end-users in the successful completion of the setup/ installation/ assembly and use processes?
  
  What is the legibility and effectiveness of included materials, e.g., documentation, labeling, etc.?
  
  Click for Quote

User Experience
- Through 360°´s proprietary processes employing demographically appropriate users, manufacturers and marketers gain reliable insight into how well their goods are meeting design goals and user needs.
  
  Testing is an anthropologically based predictive process that faithfully captures and documents experiences that represent typical individuals using the product/service in common applications.
  
  Click for Quote

Performance

Characterization
- 360°´s characterization service documents properties, qualities and/or behaviors of a product or service under test---specific attributes of interest, or the whole system.
  
  Characterizations can be developed over a wide variety of conditions, configurations, and/or applications chosen by the client.
  
  Click for Quote

Claim Substantiation
- "In God we trust; all others must bring data."
  [Edward Deming]
  
  Can a competitor's or client's claims of being the "longest lasting," "easiest," or "most effective," etc. be independently verified?
  
  360° has the resources, experience and know-how to document or contest claims for a broad range of products and services from a host of industries.
  
  Claim Testing / Verification Video
  
  Click for Quote

Durability
- Since a product or assembly's performance over time is critical to perceived value, support / warranty costs, and brand equity, 360° uses a device as a whole approach.
  
  360°'s device as a whole approach matches robust test processes to representative product applications, which results in reliable and systematic testing of capabilities and durability.
  
  Click for Quote

Efficacy
- "If you don"t like testing your product, most likely your customers won"t like to test it either."
  [Anonymous]
  
  Working with precision instrumentation and processes, 360° systematically determines a product or service's tested capabilities, effects and shortcomings.
  
  If tasked with improving an observed limitation, 360° can mock-up solutions supported by the collected data, then retest in an effort to demonstrate meaningful changes to the noted limitation.
  
  Efficacy / Performance Testing Video
  
  Click for Quote

Functionality
- "Quality in a service or product is not what you put into it. It is what the client or customer gets out of it."
  [Peter Drucker]
  
  To ensure a product behaves consistent with functional requirements, 360° systematically tests and analyzes feature responses to a broad range of typical and atypical interactions.
  
  Documented findings are presented with detailed visualizations and analysis.
  
  Click for Quote

Mechanical
- Using precision instrumentation, 360° can ably determine mechanical properties such as load, pull or tensile strength on most any type of item.
  
  360° also offers:
  Results are promptly delivered with detailed visualizations and analysis.
  
  Click for Quote

Performance
- "One good test is worth a thousand expert opinions."
  [Wernher von Braun]
  
  360° Product Testing has been called on by leaders in manufacturing, marketing, and end-users for accurate characterization of component, product, or system level performance.
  
  360°'s skilled and experienced technical staff delivers reliable results, even in the most trying of circumstances.
  
  Performance Testing Video
  
  Click for Quote

VIDEOS

Claim Testing / Verification

Comparative Testing Examples

Comparison Studies & Claims
Substantiation Testing Webinar

"When consumers see or hear an advertisement...federal law says that ad must be truthful, not misleading, and, when appropriate, backed by scientific evidence."

FTC.gov/news-events/media-resources/truth-advertising