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Case Study
Product and Documentation Overhauled Based On Findings
Model becomes volume leader with staying power in a hypercompetitive, short-lifecycle product category

 

Engaged by a premier consumer products manufacturer to evaluate a new digital camera, 360° Testing Service employed its proprietary Product Radar service to determine key issues likely to occur with the mass consumer. The deliverable, complete with selective redrafts of the original documentation, was presented within 2-weeks of 360° Testing Service’s receipt of purchase order and test unit.


The table below summarizes error rates in key camera functions by intenders who were mechanically disinclined, as well as a control group, deemed to be techno-savvy. Despite the manufacturer’s carefully and professionally executed documentation, packaging, software and device, error rates for critical camera functions were as high as 91%. To a casual observer the high error rates may seem implausible for this world-class manufacturer’s highly regarded, long standing digital camera program. Yet, subsequent data from call center activity, returns, and warranty, etc., from early releases of this model corroborated 360° Testing Service’s findings, as was the case for past Product Radar evaluations of other products from this manufacturer.


The linked documentation excerpts (2 MB download/ Adobe PDF) cover a few of the many changes the manufacturer made in accordance With 360° Testing Service mock-ups and prescriptions. The revised offering has proven to be a standout sales success.


   Click to enlarge data table

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